CRITICALZ Privacy Policy

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This Privacy Policy outlines how your personal information is collected, used, and shared when you visit or make a purchase from www.criticalz.be (referred to as the “Site”).

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1. PERSONAL INFORMATION WE COLLECT

When you visit the Site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and cookies. As you navigate the Site, we gather information about the specific web pages or products you view, referral sources, and your interactions with the Site. This information, collectively termed "Device Information," is collected using technologies such as cookies, log files, web beacons, tags, and pixels.

Additionally, when you make a purchase or attempt to do so, we collect specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information is referred to as "Order Information."

In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.

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2. HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information primarily to fulfill orders placed through the Site, which includes processing payments, arranging shipping, and providing invoices or order confirmations. Additionally, we use this information to:

• Communicate with you

• Screen orders for potential risk or fraud

• Provide information or advertising related to our products or services in line with your preferences

We use the Device Information to screen for potential risk and fraud, particularly your IP address, and to improve and optimize our Site by generating analytics about how customers browse and interact with it. This also helps assess the success of marketing and advertising campaigns.

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3. SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to assist us in using it, as described above. This includes platforms such as Shopify and Google Analytics. When aligned with your preferences, we may provide you with information or advertising about our products or services through platforms like Facebook Pixel, Hotjar, Akamai, and Klaviyo.

We may also share your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.

As described, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For details on how to opt-out of targeted advertising, refer to the provided links.

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4. DO NOT TRACK

Please note that we do not modify our Site’s data collection and usage practices in response to Do Not Track signals from your browser.

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5. YOUR RIGHTS

If you are a European resident, you have the right to access, correct, update, or delete the personal information we hold about you. To exercise this right, contact us through the provided contact information. If you are a European resident, note that we process your information to fulfill contracts or pursue legitimate business interests, and your information may be transferred outside of Europe.

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6. DATA RETENTION

When you place an order through the Site, we retain your Order Information for our records unless you request its deletion.

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7. MINORS

The Site is not intended for individuals under the age of 18.

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8. CHANGES

This privacy policy may be updated periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. Users will be notified of material changes through appropriate means.

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9. CONTACT US

For more information about our privacy practices, questions, or complaints, contact us via email at support@criticalz.be